Women Run

Athleta came to us with an idea: women run. And when they do, whether it’s a race or a country or a classroom, it changes the world for the better.

In line with one of the most significant elections of our lifetimes, we created a campaign based on that notion, led by two powerful manifestos: one in video form, and one that turned into a full page spread in the New York Times the day after the election.

In addition to garnering national attention, the campaign helped secure Yard’s 2021 AdAge Small Agency of the Year Gold win.

2021 Clio Sports Shortlist

All Powerful

There’s nothing more powerful than feeling like your best self. For Athleta’s most inclusive and expansive sizing drop ever, we channeled that power into an anthem.

Led by a choreographed anthem, the mini-campaign spanned social, web, and in-store placements to celebrate the launch and show off the strengths we all bring to the team.