Reality Revealed
A real solution for augmented reality.
Corning was born on the edge of innovation, and has built its reputation on it for centuries. It should come as no surprise that when it comes time for us to conquer the next reality, they’d be at the forefront.
This campaign leaned both into the scientific progress these products have made over time, but also how they’ll continue to shape a new future around us. Stretching from internal marketing materials to external social posts to lasting partnerships, it built on a larger effort to solidify Corning’s brand moving forward as a powerhouse of progress.
Are you ready to take today to the next level?
Unlock a new dimension within our own, full of possibilities?
Focus your view to see what’s really in front of you?
Our revolutionary AR offerings are a window
into the worlds we can uncover with technology.
We make invention real.
It’s not a distant dream.
It’s a tangible taste of what it means to make all realities possible.
It’s limitations pushed and potential realized.
It’s today, evolved.
We think we know what’s next.
Until we find it.
Corning AR Solutions. Reality Revealed.
CD: Nick Francis
AD: Dan Nosonowitz
Corning Life Sciences
Finding the human side of science.
As part of the larger rebranding effort within Corning, I got the chance to dust off my journalism degree and learn lots of fancy facts about glass for Corning’s Life Sciences division — did you know they used a whole new type of class that’s ten times stronger than traditional containers to create the vials for Pfizer’s COVID-19 vaccine?
The problem for Corning was never the innovation itself, but how to get it out there, and make it relevant and interesting to a wider audience than ever. If you’re interested in my long form skills, have a peek at the PDFs.
