Extra Credits

Word snacks with major flavor.

Not full campaigns, but way too good to leave out.

Manifestos

Athleta — the leggy lead-in for a shorts campaign.

Scoop Beauty — a brand mantra for Walmart’s revival of an icon.

P.A.C.E. — a powerful piece for Gap’s career enhancement program.

Hobo — a brand philosophy for the bag gurus.

Faherty — a sun-soaked new verbal identity for the not-just-beach brand.

 

OLV

Long John Silver’s — a delicious dip into a deep fried world.