Extra Credits
Word snacks with major flavor.
Not full campaigns, but way too good to leave out.
Manifestos
Athleta — the leggy lead-in for a shorts campaign.
Scoop Beauty — a brand mantra for Walmart’s revival of an icon.
P.A.C.E. — a powerful piece for Gap’s career enhancement program.
Hobo — a brand philosophy for the bag gurus.
Faherty — a sun-soaked new verbal identity for the not-just-beach brand.
OLV
Long John Silver’s — a delicious dip into a deep fried world.