Wearlight Denim
We zipped the spirit of summer into a pair of jeans with a light-as-wear, gravity-defying campaign.
Would you normally describe jeans as “light and airy”? Me neither. For this campaign, we knew seeing would be believing, so we created a new world to show off the weightless wonder of Gap’s Wearlight collection.
CLIO Bronze Winner
CD: Michael Bird
CD: Ward Williams
AD: Sofia Glimnell
Good Creates Good
The best thing about good things is they often happen in a circle — one inspires another, and another, and another.
Drawing inspiration from “Gap for Good” initiatives, we put good people in good clothes in the center of this campaign to show just how far good can go. Buildable language was designed to mix, match and repeat itself to follow the same invisible chain good vibes travel down.
ECD: Mathew Jerrett
CD: Michael Bird
AD: Sophia Glimnell
AD: Steven Williams